Lesson on 03 February 2015
It was good to see even more people in class this evening.
We reviewed Susanne’s Rule and practised using it. Looking at alternate ways of saying things.
We focussed on pages 27 and 28 and especially talked about the marketing ideas via social media to different types of people:
| social group | campaign suggestions |
|---|---|
| urban communities | fast food and technology perhaps an app on a smart device to order pizza |
| rural communities | cars and transport especially four-wheel drive and value for money |
| silver market | ebikes |
| tweens “too old for toys, too young for boys” |
smart phones and music players |
| families with young children | rent-a-granny |
| one-person households | restaurants, bars, fast food, take away food, delivery services |
| empty nesters | holidays abroad interior design |
| early adopters | tips and leads on cutting edge technology access to beta testing |
| ethical consumers | fairtrade healthfood and low in energy consumption |
We also noticed that there were people who fitted into more than one category for example you could be a one-person household AND an empty-nester too.
Homework for 10 February 2015
As everyone had the book the homework was to read the next part of the module and to read the grammar sections in the back of the book and tackle the exercises there too.